Classify search-term intent before zero-conversion cuts

Judges: One search term from a zero-conversion sweep. Questions: choice:intent - navigational_to_self, research_comparison, transactional, brand_name_defense, other; noul:exempt_purpose - is this term from a campaign run for non-conversion purposes. Action: Code filters by status

AA clean typed decision (yes/no, a pick from a list, or a level on a scale) that is concrete, repeats routinely, and has meaningful value.4.04

Key facts

Vertical: Cross-industry
Function: Ads
Status: Idea
Volume: routine
Value: meaningful
Risk: moderate
Evidence: —
Flags: None

Build this with a classifier

Define a typed decision with a bounded answer, then evaluate it on examples.

{
  "decision_type": "choice",
  "question": "Does this input match the decision in “Classify search-term intent before zero-conversion cuts”?",
  "input": "<input to classify>",
  "output": "one label from a fixed list"
}

Related use cases

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