Ad creative scoring predicting performance

Score ad creatives on 0-10 scale predicting click likelihood and conversion probability before full spend to optimize budget allocation

AA clean typed decision (yes/no, a pick from a list, or a level on a scale) that is concrete, repeats routinely, and has meaningful value.4.87

Key facts

Vertical
Cross-industry
Function
Ads
Status
Seen in the wild
Volume
routine
Value
major
Risk
moderate
Evidence
described plan
Flags
check-fit

Source: https://help.foreplay.co/articles/3072575-foreplay-scores

Build this with a classifier

Define a typed decision with a bounded answer, then evaluate it on examples.

{
  "decision_type": "choice",
  "question": "Does this input match the decision in “Ad creative scoring predicting performance”?",
  "input": "<input to classify>",
  "output": "one label from a fixed list"
}

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