# Score core-desire specificity in persona statements

Judges: A persona or core-desire statement written by an AM or strategist. Questions: score:specificity - generic demographic bracket \(1\), interest-level \(2\), named desire \(3\), desire plus situation \(4\), desire with concrete lived trigger and deadline \(5\). Action: Code blocks a s

Grade: C — A clean typed decision with low volume or low value, or too vague to act on.. Score: 3.27.

Vertical: Agencies, media & creators.

Function: Ads.

Status: Idea.

Volume: occasional.

Value: meaningful.

Risk: moderate.

Evidence: null.

Flags: None.

- [Vertical](/verticals/agency_media_creator/)
- [Function](/functions/ads/)
- [Brand safety keyword classification](/use-cases/brand-safety-keyword-classification/)
- [Detect brand-name competitor bidding requests](/use-cases/detect-brand-name-competitor-bidding-requests/)
- [430 competitor ads a second](/use-cases/430-competitor-ads-a-second/)
- [Ad network and placement targeting classification](/use-cases/ad-network-and-placement-targeting-classification/)
- [Sponsor read detection](/use-cases/sponsor-read-detection/)
- [Fatigue language flag in comments](/use-cases/fatigue-language-flag-in-comments/)