# Protect converting meaning before adding a negative

Judges: A candidate negative keyword and a short list of the account's converting terms. Questions: noul:semantically\_overlaps\_converting\_term - could this negative block meaning that has converted; choice:match\_risk - safe\_exact, risky\_phrase, risky\_broad. Action: Code refuses t

Grade: S — Top tier. Meets A, and the payoff is major with high confidence.. Score: 4.54.

Vertical: Cross-industry.

Function: Ads.

Status: Idea.

Volume: routine.

Value: major.

Risk: moderate.

Evidence: null.

Flags: None.

- [Vertical](/verticals/cross_industry/)
- [Function](/functions/ads/)
- [Search intent classification matching ad message](/use-cases/search-intent-classification-matching-ad-message/)
- [PMax placement brand safety](/use-cases/pmax-placement-brand-safety/)
- [Ad relevance quality score prediction](/use-cases/ad-relevance-quality-score-prediction/)
- [Score ad-to-page message match](/use-cases/score-ad-to-page-message-match/)
- [Red flag messaging and toxic copy detection](/use-cases/red-flag-messaging-and-toxic-copy-detection/)
- [Ad-to-landing page message match](/use-cases/ad-to-landing-page-message-match/)