# Detect PHI in conversion events and URL parameters

Judges: A conversion event name, URL, or parameter string. Questions: noul:contains\_phi\_or\_quasi\_identifiers - procedure, age, zip, or date patterns; choice:risk - none, directional\_microconversion\_ok, block. Action: Code blocks the event from import into Ads or analytics and log

Grade: S — Top tier. Meets A, and the payoff is major with high confidence.. Score: 5.72.

Vertical: Unclassified.

Function: Ads.

Status: Idea.

Volume: high.

Value: major.

Risk: high.

Evidence: null.

Flags: human-review.

- [Vertical](/verticals/insufficient_context/)
- [Function](/functions/ads/)