# Customer RFM segmentation

Classifies customers into segments \(Loyal, At-Risk, Promising\) using recency, frequency, monetary value metrics for targeting.

Grade: C — A clean typed decision with low volume or low value, or too vague to act on.. Score: 3.56.

Vertical: Cross-industry.

Function: Email & CRM.

Status: Seen in the wild.

Volume: occasional.

Value: meaningful.

Risk: moderate.

Evidence: described plan.

Flags: check-fit.

- [Source](https://moengage.com/docs/user-guide/segment/create-segments/rfm-segments)
- [Vertical](/verticals/cross_industry/)
- [Function](/functions/email_crm/)
- [Pre-send guard on outbound email claims](/use-cases/pre-send-guard-on-outbound-email-claims/)
- [Unsubscribe request hidden in reply](/use-cases/unsubscribe-request-hidden-in-reply/)
- [Email spam and quality scoring](/use-cases/email-spam-and-quality-scoring/)
- [Spam word detection compliance checking](/use-cases/spam-word-detection-compliance-checking/)
- [Notification frequency throttling](/use-cases/notification-frequency-throttling/)
- [Email list fatigue unsubscribe prediction](/use-cases/email-list-fatigue-unsubscribe-prediction/)