# Classify search-term intent before zero-conversion cuts

Judges: One search term from a zero-conversion sweep. Questions: choice:intent - navigational\_to\_self, research\_comparison, transactional, brand\_name\_defense, other; noul:exempt\_purpose - is this term from a campaign run for non-conversion purposes. Action: Code filters by status

Grade: A — A clean typed decision \(yes/no, a pick from a list, or a level on a scale\) that is concrete, repeats routinely, and has meaningful value.. Score: 4.04.

Vertical: Cross-industry.

Function: Ads.

Status: Idea.

Volume: routine.

Value: meaningful.

Risk: moderate.

Evidence: null.

Flags: None.

- [Vertical](/verticals/cross_industry/)
- [Function](/functions/ads/)
- [Search intent classification matching ad message](/use-cases/search-intent-classification-matching-ad-message/)
- [PMax placement brand safety](/use-cases/pmax-placement-brand-safety/)
- [Ad relevance quality score prediction](/use-cases/ad-relevance-quality-score-prediction/)
- [Score ad-to-page message match](/use-cases/score-ad-to-page-message-match/)
- [Red flag messaging and toxic copy detection](/use-cases/red-flag-messaging-and-toxic-copy-detection/)
- [Ad-to-landing page message match](/use-cases/ad-to-landing-page-message-match/)