# 723 ads, 30 personas, 22 cents

Matthew Berman scrolled 723 ads as 30 different buyer personalities and recorded whether each one stopped.

Grade: C — A clean typed decision with low volume or low value, or too vague to act on.. Score: 2.46.

Vertical: Cross-industry.

Function: Ads.

Status: Seen in the wild.

Volume: one-off.

Value: meaningful.

Risk: low.

Evidence: built and shown.

Flags: check-fit.

- [Source](https://madewithjev.com/builds/ad-focus-group)
- [Vertical](/verticals/cross_industry/)
- [Function](/functions/ads/)
- [Search intent classification matching ad message](/use-cases/search-intent-classification-matching-ad-message/)
- [PMax placement brand safety](/use-cases/pmax-placement-brand-safety/)
- [Ad relevance quality score prediction](/use-cases/ad-relevance-quality-score-prediction/)
- [Score ad-to-page message match](/use-cases/score-ad-to-page-message-match/)
- [Red flag messaging and toxic copy detection](/use-cases/red-flag-messaging-and-toxic-copy-detection/)
- [Ad-to-landing page message match](/use-cases/ad-to-landing-page-message-match/)